It says little and is very general. I also note that it is a normal page folded in half. It, of course featured the obligatory pictures you’d normally see!

Please see the front and the reverse of the mailer.

I did pick a few items out that interested me.

1. The endorsement list is pretty thin – he seems to have about half the “High-Power” endorsements of Sam Cannon. This may not be a 100% negative in this “find-the-boogie-man” race.

(The irony is that Herman does indeed have the “Old Roseville” establishment pushing to the extreme for him)

2. It is absent the mention of his affiliation with the Charlie Brown for Congress Campaign – and is also absent a lot of local Dem leaders… with the exception of the three endorsements he has based his campaign on – Garbolino, Garcia and Bonner.

3. It features his service on committees – most notably (in my mind) the sustainability action committee. This dovetails well with his opposition to Prop 23, support of an electric car ordinance and his calls for more “Green Jobs”.

4. The mailer is bullet-pointed and has far less words than you typically see in campaign mailers. Either this is smart marketing or trying to stretch limited material out over a pre-prescribed area.

All in all, it is not a bad mailer – but, I am not impressed with it either. It needed more “meat”.

I give Tim’s campaign a 6.5 (a C+) on this effort.

Scale: 1-2 F / 3-4 D / 5-6 C / 7-8 B / 9-10 A

Case and point – in East Roseville, the “California Voter Guide” features extreme leftist Andy Sheehy as a recommended candidate for Eureka School District. Sheehy ridiculed abstinence education at a recent candidate forum and wants to drain the reserves of the district to give pay raises to his donors.

It also features Non-Republican Tim Herman for Roseville City Council. Tim Herman supported Charlie Brown for Congress over Tax-Fighter Tom McClintock and opposed Prop 8.

But – there they are on a “Republican” slate mailer… because School Board, city council is a non-partisan race.

In addition Bill Lockyer for Treasurer – that IS a partisan race and Lockyer is a Democrat!!!

Larry Aceves for Superintendent of Public Instruction? He is owned by the Teacher’s Union and is also a Democrat!!!

Yes on 21!? – The State Republican Party endorsed no on 21 (while the Rocklin Chamber stayed slient)

No on 23!? – The State Republican Party endorsed yes!

Sierra College Board – Gloria Plascencia was recruited by extreme far-left Bill Martin who financed her appearance. Plascencia was a democrat appointee to a board and at least she is a registered Republican.

Rocklin Unified – Wendy Lang, Non-Republican.

Placer County Water Agency? Alex Ferriera, a left wing Democrat who is an enviro and hosted a fundraiser for Jerry Brown recently.

Man do I feel violated.

Let’s see – Tim Herman opposed Prop 8, and supported Charlie Brown over Tom McClintock and than issues this gem in the Roseville Press-Tribune Article:

Herman, registered as “decline-to-state,” said the e-mail involves private voting, assumptions and issues that “aren’t important to how one would function as a City Council member.”

Tim Herman is an excellent dentist. My salute to his professional prowess, or my acknowledgment that he is qualified does not extend to how I feel about his stances on issues or how I’d feel about his governance.

I have never met a social liberal who can govern as a fiscal conservative. Tim publicly supported bond issues and sat on the oversight board on another. His public comments at candidate forums never once referenced him supporting city fee reductions or fee eliminations.

This is the choice Roseville needs to make – Susan Rohan and Sam Cannon are unassailable Fiscal Conservatives.

It is also interesting to see how the Press-Tribune spun the content of the ‘offending’ email. It was a straight-forward attack on the Prop 8 issue – it was not a smear, but rather talked about David Larson’s marriage to Brad and Tim Herman’s social liberalism.

The Email that was forwarded to me by the reporter also included how Larson and Herman supported Charlie Brown over Tom McClintock – and I took due note that was not included in the P-T story.

All in all, voters deserve to know about the actions and patterns of people they may be voting for.

Sam Cannon / Susan Rohan – Republicans, Yes on 8, Tom McClintock

Tim Herman / David Larson – Non Republican Liberals, No on 8, Charlie Brown.

That’s pretty simple.

There are some interesting notes to be taken from the David Larson for Roseville City Council Campaign Email that hit Friday 10/08/2010:

First Off – it appears that the Placer County Democrat Party only had $250 to give their chosen slate of Socialists for local office – so it appears that David is taking to the internet to spread the love:

Quoting Larson’s E-Mail:

…Roseville is a beautiful place to live, work and play.  I am confident you share my concern to maintain the quality of life we enjoy in Roseville.

Now, more than ever, it is critical for those running for office to not only bring experience but also effective leadership and communication skills.  As a successful business owner in Roseville, an active, involved community member, and a current Planning Commissioner, I have a proven track record of listening to all sides of an issue, finding creative, inclusive solutions, and building common ground.

People are hungry for fresh thinking, transparency and accountability.  I pledge to bring all of these qualities to City Hall…

“finding inclusive solutions” – my trained political eye identifies this as the buzzwords of a progressive… and the “people are hungry for transparency” – as David should have been up front about his marriage in the first place. It should not have taken a disaster by the Roseville Press-Tribune to put that in the public paradigm.

Larson goes on to promote:

Recruit businesses, including new and green technology employers

There’s that AB32 stuff again. It is a proven fact that AB32 will cost California 1 Million Plus jobs if Prop 23 fails. David Larson is trying to have his green cake and claim to be pro-business as well. EPIC FAIL.

Then he lists his endorsements:

       • Roseville Police Association – the dispatchers, not the cops themselves.
                     • Pauline Roccucci – Roseville Mayor Pro Tem - RINO, lifelong Democrat who still supports Democrats for office.
                     • Richard Roccucci – Former Roseville Mayor - RINO, see Pauline.
                     • Jennifer Montgomery – Placer County Supervisor – Liberal Democrat, Sierra Club Member who sees herself as a liberal kingmaker.
                     • Jack Duran – Placer County Supervisor-Elect, District 1 – Liberal Democrat, who has recruited several Democrats to run for local office in the Roseville Area. Trying to become a liberal Godfather in Placer County.
                     • Gary Miller – Trustee, Roseville City School District – Like Larson is Openly Gay and is Larson’s campaign manager.
                     • Rene Aguilera – Trustee, Roseville City School District - Long Time Democrat Central Committee Member and Liberal Activist.
                     • Roseville Commissioners – WHICH ONES? (they are probably Liberal Democrats as well)

David Larson should run for Oakland / San Jose / etc. City Council, not Roseville.

Prop 19 – Legalizing Marijuana.

Tim Herman – Support
David Larson – ?
Sam Cannon – Opposed

Prop 20 – Take drawing Congressional Lines out of hands of politicians

Tim Herman – ?
David Larson – Oppose
Sam Cannon – Support

Prop 21 – Raise Car Taxes to Fund State Parks and “Conservation” (even though money can be re-directed by legislature)

Tim Herman – Support
David Larson – Support
Sam Cannon – Oppose

Prop 22 – Stops state from Stealing Local Government Money to Balance the State Budget

Tim Herman – Support
David Larson – Oppose
Sam Cannon – Support

Prop 23 – Suspends disasterous Golbal Warming Bill until unemployment drops below 5.5%. If Prop 23 fails – Roseville’s Utility rates will skyrocket

Tim Herman – Oppose
David Larson – Oppose
Sam Cannon – Support

Prop 24 – Repeals Business tax breaks given in a recent budget.

Tim Herman – Oppose
David Larson – Support
Sam Cannon – Oppose

Prop 25 – Creates Simple Majority Budget / Simple Majority Tax Increases

Tim Herman – Support
David Larson – Support
Sam Cannon – Oppose

Prop 26 – requires 2/3 supermajority to raise “fees”.

Tim Herman – Oppose
David Larson – Oppose
Sam Cannon – Support

Prop 27 – eliminates Prop 11 Re-Districting Commission

Tim Herman – ?
David Larson – Support
Sam Cannon – Oppose

Based on David Larson being purchased by the labor unions and his status on the Placer County Socialist Party Central Committee – his positions on the ballot measures are pretty easy to ascertain.

Based on my lengthy conversations with Tim Herman – I am pretty clear that he supports legalizing Pot and a simple majority budget at the state level. During our conversation he referred repeatedly to the problems the state budget impasses have caused at the local level.

Sam Cannon is a Republican… his positions are crystal clear. No new taxes – again, of the three, the only candidate that is clear about no new taxes, not making it easier to raise taxes or fees.

Prop 23 is also a big one – both Herman and Larson talk about Green initiatives, sustainability and Herman even goes so far as to tout an electric car ordinance in Sun City!

It is impossible to be as Green as Herman and Larson and claim to be pro-business. Sam Cannon is the clear choice for sanity.